Performance Measures for Social Media Marketing Programs Are Divided into Two

Multiple Choice

Performance measures for social media marketing programs are divided into two types:

A) the number of photos uploaded and the number of characters typed (comments, tweets, etc.) .
B) purchases made online and purchases made in a store as a result of a link from a social media website.
C) traditional media costs and social media costs.
D) the number of "views" of a YouTube video and the number of "likes" on Facebook.
E) those linked to inputs or costs and those tied to the outputs or revenues.