According to Theodore Levitt, in Terms of an Organization's Business

Multiple Choice

According to Theodore Levitt, in terms of an organization's business, railroads lost market share in the 20th century because they

A) had less flexible routes than trucking.
B) defined their business too narrowly.
C) tried to create a business that appealed equally to all people.
D) priced their services too high.
E) were simply an outmoded form of transportation.