Many Subscribers to Newspapers and Magazines Have Cancelled Their Print

Multiple Choice

Many subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. This trend has caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online-only weekly edition. These companies had to change their ________, an action triggered by the technological and social changes in their marketing environments.

A) organizational cultures
B) marketing tactics
C) business models
D) strategic marketing processes
E) goals or objectives