Data Visualization Is

Multiple Choice

Data visualization is

A) the visual computer display of the essential information related to achieving a marketing objective.
B) a road map for the marketing activities of an organization for a specified future time period.
C) the process of continuously collecting information about customers' needs, sharing this information across departments, and using it to create marketing metrics.
D) a measure of the quantitative value or trend of a marketing activity or result.
E) a way to present information about an organization's marketing metrics graphically so marketers can quickly spot deviations from plans and take corrective actions.