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Several Years Ago, Black & Decker Purchased General Electric's Small

Question 285

Multiple Choice

Several years ago, Black & Decker purchased General Electric's small appliances product line. Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry. GE's small appliances product line is most likely a ________ for Black & Decker.


A) dog
B) cash cow
C) camel
D) star
E) question mark

Correct Answer:

verifed

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