Diversification Analysis Refers to

Multiple Choice

Diversification analysis refers to

A) a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
B) a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
C) a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
D) a technique used to determine the appeal of each SBU or offering and then the amount of cash, if any, each should receive.
E) a framework that identifies four "generic" strategies to achieve a competitive advantage.