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If Sales Revenues for Starbucks VIA Instant Coffee Sold to U.S

Question 336

Multiple Choice

If sales revenues for Starbucks VIA Instant coffee sold to U.S. consumers increased as a result of a new ad campaign, it would be using a ________ strategy.


A) product development
B) market development
C) market penetration
D) diversification
E) market saturation

Correct Answer:

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