An Organization Uses the Strategic Marketing Process to Answer All

Multiple Choice

An organization uses the strategic marketing process to answer all of the following questions except which?

A) "How do our results compare with our plans?"
B) "How do we allocate our resources to get where we want to go?"
C) "Where do we want to go?"
D) "Do deviations require new plans?"
E) "How do we convert our plans into actions?"