Procter & Gamble (P&G) Is a Consumer Packaged Goods Company

Multiple Choice

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop products like Tide Pods and Cascade Platinum that consumers love. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that innovation in product design and marketing is a(n) ________ for the firm.

A) a strength
B) a weakness
C) a threat
D) an opportunity
E) a problem