Figure 2-11 -Based on the Sales Revenue Data Shown in Figure 2-11

Multiple Choice

Figure 2-11
-Based on the sales revenue data shown in Figure 2-11 above, as a marketing manager for Apple, you would most likely conclude that

A) the planning gap is narrowing.
B) the actual sales results (line BE) tracked fairly well with the 2009 plan (line BD) .
C) the actual sales results (line BE) underperformed the 2009 plan (line BC) .
D) sales have slowed significantly since 2009 (line BC) .
E) the 2009 plan (line BD) was far too aggressive and could not be achieved.