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________ Ads Are Expensive but Effective: Pepsi's "More Than OK

Question 231

Multiple Choice

________ ads are expensive but effective: Pepsi's "More Than OK" ad led to 72,000 mentions on social media, and Amazon's "Not Everything Makes the Cut" created 15,000 "engagements" on Youtube.


A) Reinforcement
B) Online
C) Super Bowl
D) Competitive
E) Cooperative

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