All of These Statements Are True About Using Humorous Appeals

Multiple Choice

All of these statements are true about using humorous appeals in advertising except which?

A) Humorous content automatically improves the reach of an advertisement.
B) Some studies suggest that humor wears out quickly, losing the interest of consumers.
C) Humor's effectiveness may vary across cultures if used in a global campaign.
D) The use of humor is widespread in advertising and can be found in many product categories.
E) Advertisers believe that humor improves the effectiveness of their ads.