A Western Clothing Retail Store Marketing Vice President Is Developing

Multiple Choice

A western clothing retail store marketing vice president is developing an advertising budget using the objective and task method. She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between using radio ads or newspaper ads. Which of these is an advantage of radio relative to newspapers as a medium for achieving the objective?

A) better frequency
B) more effective visuals
C) saving of ads by consumers
D) better segmentation capability
E) more effective in conveying complex information