Multiple Choice
Advertising agencies that specialize in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media (media agencies) , or providing Internet services (Internet agencies) , are referred to as
A) full-service agencies.
B) in-house agencies.
C) modified-service agencies.
D) functional agencies.
E) limited-service agencies.
Correct Answer:
Verified
Correct Answer:
Verified
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