Multiple Choice
Sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers are referred to as
A) trade-oriented sales promotions.
B) manufacturers' promotions.
C) channel promotions.
D) consumer-oriented sales promotions.
E) reseller promotions.
Correct Answer:
Verified
Correct Answer:
Verified
Q263: One advantage of using directories as an
Q264: What is the difference between a coupon
Q265: A print ad for Allegra allergy medication
Q266: Sales promotion expenditures account for _ percent
Q267: Virgin Mobile, a mobile communications service provider,
Q269: One of the most common measures in
Q270: An advantage of newspapers advertising is<br>A) the
Q271: Sales tools used to support a company's
Q272: Which of these is one of three
Q273: A potential problem with using sex appeals