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    Short-Term Price Reductions Like Two-For-One Commonly Used to Increase Trial
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Short-Term Price Reductions Like Two-For-One Commonly Used to Increase Trial

Question 139

Question 139

Multiple Choice

Short-term price reductions like two-for-one commonly used to increase trial among potential customers or to retaliate against a competitor's actions are referred to as a


A) coupon.
B) deal.
C) sample.
D) premium.
E) product placement.

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