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Methods for Obtaining Nonpersonal Presentation of an Organization, Product, or Service

Question 290

Multiple Choice

Methods for obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements, are referred to as


A) promotional strategies.
B) cooperative advertising.
C) public promotions.
D) market-oriented promotions.
E) publicity tools.

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