Part of the Implementation Process at Fallon Worldwide for an Advertising

Multiple Choice

Part of the implementation process at Fallon Worldwide for an advertising campaign is to

A) select and schedule the media.
B) compare the results with the chosen metrics, like click-through rate.
C) research how advertising might influence prepurchase, purchase, and postpurchase activities.
D) set objectives that are meaningful to the client.
E) conceptualize a creative concept.