Multiple Choice
When an English speaker reads the KFC slogan "Finger-lickin' good!" he or she interprets this as an indication that the food tastes very good. When this slogan was translated into Chinese, the Chinese speaker interprets the same words as "eat your fingers off!" The different interpretations of the ad are primarily due to differing
A) product consumption behaviors.
B) fields of experience.
C) channels of communication.
D) educational systems.
E) advertising appeals.
Correct Answer:
Verified
Correct Answer:
Verified
Q154: Communication is the process of conveying a
Q155: Each year, advertisers spend millions of dollars
Q156: _ is advisable for all marketing communications
Q157: When Tonya had her baby at a
Q158: Which promotional element is particularly important to
Q160: Like personal selling, _ often consists of
Q161: The concept of designing marketing communications programs
Q162: Directing the promotional mix at ultimate consumers
Q163: When a representative for Pfizer calls on
Q164: Direct orders are<br>A) direct communication with consumers