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For a Promotional Campaign, the Hierarchy of Effects Refers to the Stages

Question 57

Multiple Choice

For a promotional campaign, the hierarchy of effects refers to the stages a prospective buyer goes through, which include


A) inform, persuade, and remind.
B) interest, adoption, and brand loyalty.
C) cognition, affect, and behavior.
D) awareness, interest, evaluation, trial, and adoption.
E) seeing, trying, buying, and repurchasing.

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