Multiple Choice
For a promotional campaign, the hierarchy of effects refers to the stages a prospective buyer goes through, which include
A) inform, persuade, and remind.
B) interest, adoption, and brand loyalty.
C) cognition, affect, and behavior.
D) awareness, interest, evaluation, trial, and adoption.
E) seeing, trying, buying, and repurchasing.
Correct Answer:

Verified
Correct Answer:
Verified
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