The Best Approach to Budgeting Is Objective and Task Budgeting

Multiple Choice

The best approach to budgeting is objective and task budgeting, whereby the company determines its promotion objectives, outlines the tasks to accomplish these objectives, and

A) asks the ad agency for an estimate.
B) asks the media to propose a program.
C) determines the promotion cost of performing these tasks.
D) determines what spending level top management will allow for the proposed program.
E) surveys customers to determine what spending levels they think are appropriate.