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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    Consumers and Companies Populate Two Market Environments Today
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Consumers and Companies Populate Two Market Environments Today

Question 97

Question 97

Multiple Choice

Consumers and companies populate two market environments today. One is the traditional ________ and the other is the


A) extranet; intranet.
B) superstore; hypermarket.
C) marketplace; digital marketspace.
D) shopping mall; virtual mall.
E) online store; virtual store.

Correct Answer:

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