Matthew Is Planning a Trip to Mexico for Spring Break

Multiple Choice

Matthew is planning a trip to Mexico for spring break. One night about midnight, he decides to visit Orbitz, an airline, car rental, and lodging electronic reservation system, to book his flight using the computer in his dorm room. It takes him about two seconds to connect to Orbitz, where he is prompted to enter his preferred travel dates and times and to specify whether schedule or price is most important to him. Matt is on a tight budget, so he specifies price. A second or two later, data about several flights on various airlines, arranged from least to most expensive, appear on his computer screen. He requests aisle seats on a two-stop itinerary because this best meets his budget and scheduling preferences. Orbitz then prompts Matt to provide his credit card information to complete the booking process. Then he prints a copy of his receipt and itinerary. The total time to complete the transaction is less than five minutes. Orbitz created customer value for Matt by contributing to which of the following form(s) of utility?

A) time utility
B) place utility
C) possession utility
D) form utility
E) all four utilities: time, place, possession, and form