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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    When You View a Selection at Amazon
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When You View a Selection at Amazon

Question 126

Question 126

Multiple Choice

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought...," you are seeing the application of


A) choiceboards.
B) adaptive selling.
C) multichannel marketing.
D) personalization.
E) collaborative filtering.

Correct Answer:

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