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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive
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The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive

Question 171

Question 171

Multiple Choice

The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as


A) collaborative marketing.
B) personalization.
C) viral marketing.
D) a choiceboard.
E) permission marketing.

Correct Answer:

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