On EBayCom, the Internet Auction Website, Sellers Design the Web Page

Multiple Choice

On eBay.com, the Internet auction website, sellers design the web page on which they sell their merchandise. One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky. The page contained six high resolution pictures of the tray from different angles and an animated depiction of a waving American flag. Many potential buyers abandoned the web page before all the pictures downloaded. The seller must have been unaware of the

A) eight-second rule.
B) 80/20 principle.
C) stickiness principle.
D) hierarchy of needs.
E) efficiency rule.