Visitors to the Universal Studios Theme Park Can Borrow One

Multiple Choice

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park. Then the webcam users can e-mail the pictures to their friends. The average webcam user sends four e-mails to friends, and this has resulted in more than 6 million park images being sent to potential visitors. Universal Studios is using ________ to promote its theme park.

A) opt-out marketing
B) customerization
C) niche marketing
D) buzz marketing
E) viral marketing