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    Marketing Study Set 15
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    The Practice of Changing Prices for Products in Real Time
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The Practice of Changing Prices for Products in Real Time

Question 153

Question 153

Multiple Choice

The practice of changing prices for products in real time in response to supply and demand conditions is referred to as


A) dynamic pricing.
B) virtual pricing.
C) experience curve pricing.
D) skimming pricing.
E) elasticity pricing.

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