The Task of Assigning the Proportional Credit to Each Channel

Multiple Choice

The task of assigning the proportional credit to each channel and consumer touchpoint across all online and offline channels for a desired consumer action is extremely complex. The practice and techniques used to credit or value a particular channel and consumer touchpoint is referred to as

A) channel valuation.
B) service appropriation.
C) marketing attribution.
D) multichannel accreditation.
E) touchpoint compensation.