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    Exam 16: Retailing and Wholesaling
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    The Horizontal Dimension of the Retail Positioning Matrix Is
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The Horizontal Dimension of the Retail Positioning Matrix Is

Question 12

Question 12

Multiple Choice

The horizontal dimension of the retail positioning matrix is


A) market growth.
B) value added.
C) relative market share.
D) retail sales.
E) stage in the retail life cycle.

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