A Markup Refers to

Multiple Choice

A markup refers to

A) the difference between the final selling price and how the customer values the product.
B) selling brand-name merchandise at lower than regular prices.
C) the amount added to the cost the retailer paid for a product to reach the final selling price.
D) the difference between the retail cost and initial selling price.
E) the reduction in retail price, usually expressed as a percentage equal to the amount reduced, divided by the original price, and then multiplied by 100.