Many Fast-Food Retailers, Including McDonald's and Burger King, Have Followed

Multiple Choice

Many fast-food retailers, including McDonald's and Burger King, have followed a predictable pattern of how new forms of retail outlets enter the marketplace. McDonald's has evolved from a relatively simple restaurant with low margins, low prices, limited product offerings, and low institutional status to a worldwide chain with higher margins, high status, and a diverse menu of products. This evolution of McDonald's restaurants is consistent with the

A) slow to fast-food restaurant evolutionary cycle.
B) revolution of retailing.
C) retail life cycle.
D) fast-food retail sequence.
E) wheel of retailing.