The Key Goal for Retailers in the Accelerated Development Phase

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to

A) recover start-up costs.
B) establish a dominant position in the fight for market share.
C) delay entering the decline stage of the retail life cycle.
D) find ways of discouraging customers from moving to low-margin, mass-volume outlets.
E) establish a retail concept that is a sharp departure from existing competition.