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Retailers and Industrial Distributors Prefer Exclusive Distribution for Two Reasons

Question 208

Multiple Choice

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that


A) it is the most common form of distribution intensity.
B) it eliminates channel conflict.
C) it is usually chosen for convenience.
D) it has market coverage benefits.
E) it limits head-to-head competition for an identical product.

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