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Channels Are Typically Designed to Satisfy One or More of Four

Question 202

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the service is appealing to which buyer requirement?


A) information
B) convenience
C) variety
D) pre- or postsale services
E) adaptability

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