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Two Sources of Horizontal Conflict Are Common, Including When

Question 90

Multiple Choice

Two sources of horizontal conflict are common, including when


A) a manufacturer decreases its distribution coverage in a geographical area from intensive to selective.
B) disagreements arise over how profit margins are distributed among channel members.
C) manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D) a channel member bypasses another member and sells or buys products direct.
E) dual distribution causes conflict between different types of retailers that carry the same brands.

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