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When Independent Goodyear Tire Dealers Learned That Goodyear Tire Company

Question 267

Multiple Choice

When independent Goodyear tire dealers learned that Goodyear Tire Company decided to sell its brands through Sears, Walmart, and Sam's Club, many dealers switched to competing tire makers. This is an example of


A) corporate conflict.
B) vertical conflict.
C) horizontal conflict.
D) administered conflict.
E) contractual conflict.

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