Sports Port, a Motorcycle and Fishing Boat Retailer in Rural

Multiple Choice

Sports Port, a motorcycle and fishing boat retailer in rural Minnesota, was the world's largest dealer for Crestliner fishing boats. To meet the demand of his many customers, the owner of Sports Port works with a wide variety of channel members, ranging from the manufacturer to trucking firms, other retailers, and even detailers. Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members. The owner of Sports Port serves as the ________ in the channel of distribution.

A) wholesaler
B) producer
C) channel spokesperson
D) channel captain
E) channel arbitrator