Walmart's Marketing Strategy Is to Be a Reliable, Lower-Price Retailer

Multiple Choice

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

A) an integrated supply chain
B) a global supply chain
C) an efficient supply chain
D) a responsive supply chain
E) a customer service supply chain