Talbots Sells Women's Clothes

Multiple Choice

Talbots sells women's clothes. A long-sleeved scoop neck T-shirt with the Talbots label costs $45. By comparison, you can buy a T-shirt for $5 at a Family Dollar Store, but it won't have the prestigious Talbots label or quality. What kind of demand-oriented approach to pricing does Talbots use?

A) experience-curve pricing
B) skimming pricing
C) demand-backward pricing
D) prestige pricing
E) flexible pricing