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    Marketing Study Set 15
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    Exam 14: Arriving at the Final Price
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    Setting the Price of a Line of Products at a Number
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Setting the Price of a Line of Products at a Number

Question 180

Question 180

Multiple Choice

Setting the price of a line of products at a number of different specific price points is referred to as


A) odd-even pricing.
B) bundle pricing.
C) cost-plus pricing.
D) price lining.
E) prestige pricing.

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