The Swedish Manufacturer of Asko Dishwashers Concluded That Consumers Would

Multiple Choice

The Swedish manufacturer of Asko dishwashers concluded that consumers would be willing to pay approximately $989 for a dishwasher that was quieter than any other dishwasher on the market. Based on this price, Asko determined the margins that would have to be given to wholesalers and retailers to arrive at the $989 retail price. Asko used

A) prestige pricing.
B) price lining.
C) cost-plus pricing.
D) target pricing.
E) customary pricing.