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    Marketing Study Set 15
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    Exam 14: Arriving at the Final Price
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    Marketing Two or More Products in a Single Package Price
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Marketing Two or More Products in a Single Package Price

Question 209

Question 209

Multiple Choice

Marketing two or more products in a single package price is referred to as


A) package pricing.
B) loss-leader pricing.
C) bundle pricing.
D) tie-in pricing.
E) multi-product pricing.

Correct Answer:

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