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    Marketing Study Set 15
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    Exam 14: Arriving at the Final Price
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    Which of These Is a Cost-Oriented Approach to Pricing
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Which of These Is a Cost-Oriented Approach to Pricing

Question 36

Question 36

Multiple Choice

Which of these is a cost-oriented approach to pricing?


A) cost-plus pricing
B) skimming pricing
C) prestige pricing
D) loss-leader pricing
E) bundle pricing

Correct Answer:

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