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The Retail Price of Mobile Phones (Unsubsidized) Has Decreased from $4,000

Question 220

Multiple Choice

The retail price of mobile phones (unsubsidized) has decreased from $4,000 in 1983 when Motorola commercialized the device, to less than $99 today as the volume increased from zero to millions of units sold. This is due in large part to which type of pricing approach?


A) skimming pricing
B) prestige pricing
C) experience-curve pricing
D) odd-even pricing
E) customary pricing

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