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    Exam 14: Arriving at the Final Price
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    Companies Use a ________ to Assess Whether Its Products and Brands
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Companies Use a ________ to Assess Whether Its Products and Brands

Question 279

Question 279

Multiple Choice

Companies use a ________ to assess whether its products and brands are above, at, or below the market.


A) customary price
B) prestige price
C) price premium
D) price lining
E) benchmark

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