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Deliberately Selling a Product Below Its Customary Price, Not to Increase

Question 265

Multiple Choice

Deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well, is referred to as


A) loss-leader pricing.
B) bundle pricing.
C) magnet pricing.
D) predatory pricing.
E) below-market pricing.

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