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    Marketing Study Set 15
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    Exam 14: Arriving at the Final Price
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    Setting One Price for All Buyers of a Product or Service
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Setting One Price for All Buyers of a Product or Service

Question 317

Question 317

Multiple Choice

Setting one price for all buyers of a product or service is referred to as


A) customary pricing.
B) a fixed-price policy.
C) a dynamic pricing policy.
D) standard markup pricing.
E) uniform pricing.

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