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When a Firm Offers a Very Low Price on a Product

Question 14

Multiple Choice

When a firm offers a very low price on a product to attract customers to a store and once in the store the customer is persuaded to purchase a higher-priced item, the practice is referred to as


A) predatory pricing.
B) deceptive pricing.
C) price discrimination.
D) caveat emptor.
E) bait and switch.

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