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    Marketing Study Set 15
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    Exam 13: Building the Price Foundation
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    Wilkinson Sword Exchanged Some of Its Knives for Advertising Used
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Wilkinson Sword Exchanged Some of Its Knives for Advertising Used

Question 28

Question 28

Multiple Choice

Wilkinson Sword exchanged some of its knives for advertising used to promote its razor blades. This is an example of


A) barter.
B) reciprocal pricing.
C) virtual pricing.
D) balance of payments.
E) value pricing.

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